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MoCADA
ABOUT MoCADA
The Museum of Contemporary African Diasporan Arts (MoCADA) uses the visual and performing arts as a point of departure for exploring new artistic production across a variety of disciplines. Through exhibitions, community programming and educational initiatives centered in social justice, MoCADA incites dialogue on pressing social and political issues facing the African Diaspora.
WHAT I DID
During my time at MoCADA, I worked as a Marketing and Community Programming Coordinator. I managed social media content and strategy. I also planned and coordinated exhibit events and programs. This included logistics, organizing IRL and digital conversations, and marketing these programs.
In support of Black artists, I coordinated and organized our first online auction of the year in collaboration with Paddle8 and a dozen artists. I curated a list of artists using platforms like Facebook and Instagram. I coordinated contracts, collected data regarding their art work, and also led marketing efforts on Instagram and Facebook. Eight artists closed on bids, totaling over $10,000.
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Coordinated the opening of our first exhibit on Governors Island "Fruits of our Labor". This included hosting our first group of artist in residence, who worked on a project at MoCADA House all Summer.
I was also responsible for marketing this exhibition on all social media platforms and our weekly newsletter using Mailchimp.
Collaborated with The Brooklyn Museum to coordinate a community talk with artists from our exhibition Give Me Body!: Femme Re-Divined to discuss how society recognizes and celebrates the femme form as a spiritual rite—mind, body, and soul. This talk included Marielys Burgos Meléndez, Genesis Tramaine, and Mónica Hernández.
IMPACT
Collaborations with Instagram, The Brooklyn Museum and Governors Island. Fully funded art residency programs. +40% increase in social media network.
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